Revenue accelerating property design
I Transformed My Own Property. Let Me Show You How to Do the Same.
My 16-unit Old Louisville property went from 6.44% to 11.42% cap rate by creating spaces people can't wait to come home to.
I cut my teeth on a Detroit triplex in 2014 with a hybrid Airbnb/rental model before getting serious about investing in Old Louisville, becoming a thought leader in short and mid-term hospitality while sharing what I’ve learned throughout the process. My approach has been featured by outlets like USA Today, NBC, and Business Insider. Locally I became known as the Airbnb Superhost of Old Louisville with a Courier Journal series. Now I combine the stability of long term rentals with the premium pricing of mid-terms — under the same roof.
The question for your property: Can this approach work for your building, your market, your budget?
That's exactly what I help property investors figure out.
What I Bring to Your Property
Proven results: I've been refining this approach for more than a decade across multiple markets. Most recently, I proved it works at scale with my own capital on a 16-unit property investment in Old Louisville.
Design experience that creates differentiation: I transform basic rentals into spaces people respond to and tell their friends about. My aesthetic judgment, developed through travels around the globe, led to writing about design and travel for outlets like Apartment Therapy, Condé Nast Traveler, Washington Post, and Architectural Digest — and to creating spaces that stand out when everything else looks the same.
Every choice makes you more money: Every recommendation I make drives rental performance. I understand what makes residents stay longer and guests pay more.
Fast results with major impact: I have a track record of achieving results others would consider impossible — think a six-day furnished renovation and 49-day gut job that deliver transformative results.
Before: this studio got $495 a month
After: with an inspired design and transition to mid-term rentals it earns $1100 per month at 91.1% occupancy
What You Can Expect
I can't promise your property will achieve identical results to mine. Every building and market is different.
Properties with good bones in neighborhoods where people want to live, where owners want to compete on experience rather than price alone, are the best candidates.
What I do promise: Analysis from someone who has made this transformation successfully. You'll get honest assessment, the same approach that worked on my properties, and realistic projections based on your specific situation.
I only take on projects where I believe you can see real results.
Before: the dingy studio made $515 per month
After: bold design and switch to mid-term rentals for $1100 per month with 91.1% occupancy
How We Work Together
Investment varies by scope; schedule a consultation to discuss what we can accomplish with your budget
Tier 1
Property Assessment & Vision
When you need this: You want to understand whether transformation could work for your specific property and market.
What you get:
On-site property analysis
Written market evaluation and assessment of property potential
Specific strategy recommendations
What you can realistically expect to charge for rent
Timeline and budget requirements for setting up a furnished rental
Perfect for: Investors evaluating transformation potential before committing to changes
Tier 2
Complete Design & Strategy Playbook
When you need this: You're ready to transform and want the complete roadmap with ongoing guidance.
When everyone has access to the same contractors and materials, you need confident creative decision-making that creates competitive advantage. While your competition fights over price with identical units, you'll have a property that stands out from the masses.
What you get:
Custom design strategy for each unit
Detailed specifications (colors, materials, layout optimization)
Vendor recommendations and sourcing guidance
Final styling, and photography and setup direction
MTR Launch Strategy: 90-minute strategy session plus written guide covering pricing strategy, guest screening, platform optimization, and marketing positioning
Perfect for: Property owners wanting expert design and business strategy with implementation support.
Tier 3
Full Transformation Partnership
When you need this: You want turnkey transformation with white-glove project management.
What you get:
Everything from Design & Strategy package
Complete project management of cosmetic renovations and rental activation
All purchasing, delivery coordination, and setup
Photography management
Move-in ready units
You handle: Writing the checks (I manage everything else)
Perfect for: Investors wanting complete transformation from basic rental to destination property.
Readiness call
Complete Design & Strategy Playbook
If you have a specific property in mind but aren’t ready to commit, this 60-minute phone or zoom consultation is for you. You’ll get expert input on its MTR potential with a written summary and key recommendations
Let’s talk
Tell me about your project.