Experience design with story at its heart

How we work together on transformations

  • When you know something’s missing but can’t name what

    You have a space with incredible potential, but you can’t quite see what it wants to become. People aren’t responding the way you hoped, and you need fresh eyes to reveal what’s possible.

    I help you see what others miss – the authentic story waiting to emerge.

    Perfect for: Property owners preparing to sell • Hospitality venues needing fresh direction • Event hosts wanting something memorable

    You get: Clear vision of what needs to change, specific roadmap for transformation, confidence to make decisions that serve your authentic story.

  • When you see the potential and need the strategy to realize it

    You’re ready to transform, not just update. You want comprehensive vision with detailed execution guidance – someone who understands both creative possibilities and practical realities.

    I develop the complete framework that becomes your north star for every decision.

    Perfect for: Investment property repositioning • Restaurant and hotel experience design • Signature event planning

    You get: Complete transformation strategy, detailed implementation roadmap, ongoing guidance to maintain vision through execution.

  • When you want the full experience of extraordinary

    Some transformations require complete partnership – holding both vision and execution, ensuring every detail serves the story. This is where inspiration becomes reality.

    For transformation projects: I guide every element from concept to completion. 

    Perfect for: High-stakes property presentations • Signature hospitality experiences • Once-in-a-lifetime events

    You get: Transformation that exceeds expectations, seamless integration of vision and reality, experiences that change how people feel and behave.

Creative direction for distinctive property sales

Your house for sale isn't a commodity, but marketing it like one -- with cut and paste listing descriptions and standard photography that any assistant could produce -- makes it look like one.

Listing features and real estate tropes (does anyone actually seek a charming home nestled in a vibrant neighborhood?) won't sell your home in today's market. Finding the story that creates desire will.

Emotion connects buyers to homes, which means you need to control every touchpoint that creates that vision

This is why you need a storyteller. This is why you need me.

I tell the story through strategic art direction, compelling narrative, and showing experiences that connect with the right buyer.

With my creative direction, your home won't be just another listing. It will be the one buyers must have.